Private Coaching & Consultancy

PRIVATE COACHING & CONSULTANCY

Hellen’s quoted fees include an NDA (Non-Disclosure Agreement) to ensure any work she carries out remains strictly private and confidential.

Individual Salons and Groups

Hellen’s wealth of experience enables her to work with, mentor and help a breadth of industry businesses – from start-ups to small independent salons employing under 10 staff, from premium salons and spas to franchises, small groups or large chains. Hellen can quickly identify areas to focus on in order to maximise growth and optimise productivity; from branding, marketing and price positioning to re-working internal procedures and systems, creating strategies to implement and get tangible results. With over 30 years of industry management experience at every level and having developed her brands globally, Hellen’s no-nonsense approach and tried and tested formats and methods ensure that the business plans she formulates yield substantial increases and effect discernibly improved performance.

Salon Health Check

Advice from your accountant is one thing; specific help and guidance from a real industry specialist who is still facing the sector challenges and working at grass roots level is another. Used to helping salons of all sizes and scales, Hellen can confidentially examine your business model in detail, evaluating and assessing exactly what next steps you need to take towards achieving increased turnover and greater profitability and formulating a strategy unique to you to achieve your long term goals.

Hellen will conduct a full day, personal salon visit, enabling the salon owner/manager to address their specific concerns with her on a confidential, one-to-one level and discuss any issues arising; from re-branding, re-launching and financing to potential expansion or exit plans. Hellen will advise and recommend action points, covering anything from creating a brand USP, defining your customer UXP and market positioning to examining your company structure, evaluating your pricing, reviewing any HR issues and policies, examining your marketing & PR and appraising your internal management accounting and profitability.

Fee includes:

1 day in-depth assessment visit

(including travel time. Travel expenses and overnight accommodation extra if applicable)

Price: £995

Reboot, Reset, Restructure

If you're looking to re-evaluate your business model post-Covid, this is for you. Advice from your accountant is one thing; specific help and guidance from a real industry specialist who is still facing the sector challenges and working at grass roots level is another. Used to helping salons of all sizes and scales, Hellen can confidentially examine your business in detail, swiftly evaluating and assessing exactly what next steps you need to take towards achieving financially stability, increased turnover and greater profitability and formulating a strategy unique to you to support you in achieving your long term goals.

Hellen will conduct a full day, personal salon visit or 8 one-hour Zoom sessions enabling the salon owner/manager to confidentially address their specific concerns with her on a personal level. In this one-to-one discussion, Hellen will cover any issues arising; from re-branding, re-launching and re-financing to potential expansion or even exit plans. Hellen will advise and recommend action points - covering anything from the practical issues like helping renegotiate your lease to restructuring your HR , from reassessing payroll benchmarks and staffing structures to rewriting company policies, as well as appraising your internal management accounting and profitability. Hellen can input into your brand perception, examining your marketing & PR and re-creating your brand USP to help redefine your customer UXP and come up with inventive ways to re-establish your price-point and market positioning in this challenging climate.

Fee includes:

1 day in-depth assessment visit or 8 x one hour online sessions

(including travel time if applicable. Travel expenses and overnight accommodation extra if applicable)

Price: £995

Becoming Brandtastic

Your website is the window to your brand. Increasingly important, and with printed marketing becoming more and more obsolete, Hellen believes you should never underestimate what your on-line presence says to your customers about you, your salon and your business. However, not everyone possesses the skills required to write great copy. For those with an existing website, Hellen will re-evaluate your site and define exactly how best you could represent your salon, services and team to ensure your on-line marketing truly reflects the uniqueness and specialities of your brand ID, creating great content bespoke for you.

Hellen will examine your salon or company’s web profile, looking at your brand positioning, pricing and every element of your website and visual marketing, helping you to formulate changes. Hellen will assess your IP, looking at your domain name and logo and identifying and developing defined brand guidelines to maximise the potential of your existing site and help you successfully market your business in the future. Acting as the ultimate virtual mystery shop, Hellen will provide feedback and revise content on key areas, leaving the salon/business manager with a blue-print to implement in the future to ensure their internet brand identity remains bullet-proof.

Fee includes:

Full evaluation of on-line presence with 4 step action plan including actual content revision

Price: £995

Creating Webmagic

Starting a website and formulating an on-line brand presence from scratch can be a baffling and expensive process, with most web-designers lacking the industry expertise and know-how needed to create a truly special salon brand profile. Having the freedom to make website changes and additions to your business as it grows and develops without running up extra costs is vital. Hellen will help you find an authentic brand identity and evaluate the best available domain name so that you can create an impactful on-line presence and start to develop a clear company ethos to give you a competitive edge through this essential and increasingly important business-building tool.

Hellen and her team will create a bespoke website in an easy to edit format, writing and creating editable sections for you to content manage on an on-going basis. Hellen will develop specific content for you, defining your competitive edge and cementing your brand DNA and ethos and creating a home-page that tells your story, ensuring your salon or brand is never ‘me-too’. Effectively profiling your USP and optimising your team’s unique specialities are key to client retention in this competitive market and Hellen will formulate bespoke content that truly sets you apart from your competition. Building on your team’s expertise, she will work with you to formulate and write your team profiles and create a clear, easy to understand, price-tiered service menu, helping you grow and strengthen your key best-selling areas of turnover and ensure your treatment offering is a true reflection of your salon’s expertise and capabilities.

Fee includes:

Web Site constructed from a selection of templated formats
Securing domain name (first year)
One year’s hosting
Editable format site to give the salon owner/manager full website control
Guidance on how to edit your site

Price: from £1995 (site for up to 10 team members)
Larger sites by quotation

360 Degree Business Health Check

Every business benefits from a fresh perspective, as well as some external scrutiny! Hellen uses her vast expertise in carrying out this ultimate in-depth assessment of your business at every level; looking at your branding, turnover and revenue streams, expenditure and profitability and conducting a detailed SWOT analysis to create a clear and concise blue-print for your to execute in the future, helping your to market the specific strengths she identifies and create your bespoke brand vision. Suitable for any size and scale of salon, spa, chain or group, Hellen can immeadiately identify areas to dramatically and quickly improve performance and devise a tailor-made programme to optimise financial success on both a short and long term basis.

During a full day initial visit and in-depth consultation working closely with the salon decision maker, and covering every aspect of the business, Hellen will formulate an agreed, detailed 6 point plan of action for the salon/business to implement over the coming months, tailor-made to meet it’s individual requirements. Hellen’s fee includes a full day follow-up visit to evaluate progress and ensure her results-driven action plan has delivered, identifying and advising on any other opportunities for further development.

Fee includes:

1 day in-depth assessment visit
6 point agreed Action Plan for the business to implement (including interim email communications if required)
1 day in-depth follow-up visit (within 6 months of assessment visit)

(including travel time. Travel expenses and overnight accommodation extra if applicable)

Package price: £1995 includes Ultimate Salon Management Gold Package

Manufacturers & Suppliers

Hellen has worked with a wide variety of product companies in the sector on specific projects, as well as globally developing her own brands in both mass/consumer and professional categories. Therefore, her unique commercial understanding and grasp of the market makes her perfectly placed to consult with a host of hair and beauty businesses, suppliers and manufacturers to confidentially assess any elements of specific product/brand performance and formulate strategies for future growth and development including:

maximising customer reach and spread
improving brand performance
developing brand guidelines, ethos & DNA
evaluating market positioning and customer perception
identifying new opportunities
assessing target market
formulating growth strategies
sharing insider industry know-how
hosting salon owner led focus groups
appraising business scalability

Price upon application

Industry Insight

Hellen works closely with a number of start-up’s, training and tech companies, investors and V.C’s looking to launch products, brands or services into either the professional or consumer hair and beauty markets. Using her specific expertise she advises on branding, marketing and most importantly the quickest and most effective routes to market, strategising with companies to formulate fool-proof, optimum marketing strategies and producing game plans for mass roll-out.

Price upon application